These all work together as a promotion to build hype and interest for the movie in different ways amongst my target age group of 18 to 25 year olds so that they will pay to see the movie and actually allowing the production company to earn their money. All strategies including the placement of posters, where the trailer is aired or hosted will be sorted out by the respective distributors in such a way that the promotion is actually effective and not a complete waste of time, money and resources.
By having a varied amount of marketing strategies we're able to build hype not only amongst our age group but with others. The Magazine isn't aimed at horror fans, it's aimed at those interested in special effects so that's one group of people that may not have been interested but upon reading the feature about our film in the magazine we may be able to get them to check out the on line trailer, they may also just be interested in seeing what the film has to offer in the realms of special and visual effects so the feature in the magazine would act as a sort of teaser and hopefully they might want to see what the feature is talking about. The poster as well does a similar thing. If it's up on billboards, bus stops etc loads of people will see it which further spreads interest amongst those not usually interested.
By having our trailer hosted on line anyone that's interested can simple head hope and check it out at their own convenience, share it with friends and spread word about it which can only be beneficial.
Of course our trailer would be shown in more conventional ways such as on television or before a movie at the cinema. Because of the larger costs in getting the trailer aired, we need to make sure we get our target audience to view it and not take gambles by placing it before Countdown or Teletubbies which could be a waste of money.
Of course our trailer would be shown in more conventional ways such as on television or before a movie at the cinema. Because of the larger costs in getting the trailer aired, we need to make sure we get our target audience to view it and not take gambles by placing it before Countdown or Teletubbies which could be a waste of money.
This answer needs a lot of work. You must look specifically at your poster and your trailer as examples of advertising created by a film distribution company. You must look at the elements of each which backup the other one. For example do they share a tag line? Have you used the same font for the film title? Are the colours co-ordinated? Is the central image on the poster and important one in the trailer? Once you have done this you then need to look at the magazine cover as an example of a successful generation of publicity. Explore how a distribution company attempts to generate such publicity by issuing press packs, organising interviews with stars and directors and so on. Use the launching films.TV website or the lovely handout on this. Put some links and images. At the very least you need your poster and your magazine cover on here. But I would add more.
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